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Computers and TechnologyDigital Marketing

When Your Website Needs Conversion Marketing

Website Design Glasgow, When your Website Marketing Needs Conversion Optimization, a group of strategies aimed at urging website visitors to take a specific action. These techniques help you predict which audiences are likely to become your best customers. Besides boosting conversion rates by 400%, these strategies also help you reinforce your brand’s memory. Read on to learn more. This article will introduce you to the concept of Conversion Optimization. Let us start by examining some of the main advantages of this technique.

Conversion marketing is a group of tactics designed to encourage visitors to take a specific action

In marketing, conversions are the actions that a website visitor will take in exchange for something of value. The action can range from a click on a link to a purchase, or it can be as simple as signing up for a newsletter. Website Design Glasgow, In the case of e-commerce sites, the most common conversions are subscribing to a newsletter or submitting a contact form. And the ultimate conversion happens when the visitor buys something off your site.

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For example, an ecommerce website can track the percentage of visitors who made a purchase, or a visitor’s purchase intent. Conversion marketing involves measuring metrics to determine how well a specific piece of content or ad copy is working. A good conversion rate tracking tool will track average order value, percentage of repeat purchases, and referred leads. This type of marketing strategy is generally time consuming, but it’s well worth it in the end. For example, most companies get their majority of leads from older posts, but if a new post is a hit, it’s worth re-posting to keep it fresh.

It helps predict which audiences will become your best customers

Predictive smart audiences are a great way to identify high-potential customers. Based on modeled data, predictive audiences include users who are likely to purchase in the next seven days. Website Design Glasgow,  For example, if a user is likely to buy in the next seven days, that person will be in the 90th percentile. The 90th-100th percentile audience includes the top 10% of users. Predictive smart audiences are available to all AdRoll Growth plan customers.

It can increase conversion rates by 400%

Countdown timers can help your website increase conversion rates by as much as 400%. Countdown timers are ads that appear on your website as the user is browsing your site. They present a special deal and drag the shopper’s willpower and nerves towards a purchase. But what are countdown timers, and how can you use them to increase your conversion rates? We’ve compiled the best ways to use them.

It reinforces brand memory

Consumers have strong brand memories and remember products more easily. Strong brand memories mean more sales for a brand. A consumer memory audit will help you understand the mechanics of brand memory, as well as the competitive landscape and share of voice. Website Design Glasgow, These are all factors you should consider when planning your website marketing campaigns. Identifying these factors can help you create an effective campaign that will drive more sales. To improve brand memory, follow these steps:

It can save you money

Conversion marketing is the ‘engine’ of your website. Without it, everything on your site would not be able to achieve your business goals. By improving conversion rates, you will launch fewer dud campaigns and generate more revenue. Nurturing existing subscribers or leads is five times less expensive than acquiring new ones. You can even bring existing leads back into the pipeline. With conversion marketing, you’ll save money on both advertising and lead acquisition costs.

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Conversion methods are effective ways to increase paying customers and encourage those on the fence to make a purchase. Website Design Glasgow, They can also encourage visitors to complete a purchase if they had left their shopping carts on the site. These techniques also identify friction on a website and make necessary changes immediately. You can also reduce your advertising budget, leaving more cash to test new marketing methods. However, conversion marketing is not a substitute for a strong marketing strategy.

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