What happens when someone clicks on my Google ad? Is probably a question you’re asking while you’re considering or just setting up a campaign and starting your advertising?. I’ve provided a list of a few potential outcomes when someone clicks on your advertisement.
The major campaign type in Google Ads, Search campaigns, allow you to do this. Likewise, when you design Smart, Display, and Video campaigns.
Compared to most other ad types, display campaigns offer more choices for audience targeting. There are numerous audience categories to choose from, and within each, there are hundreds or even thousands of possible combinations.
Reaching people depending on their age, gender, household income, and parenting status is possible with basic demographic targeting. For business to consumer (B2C) industries that cater to end users, this is typically of more importance. You can modify your demographic options and select the best performing ones later, once you have more data.
More specific demographics allow you to target people based on their parental status, marriage status, level of education, and ownership of a home. Additionally, you may combine this with other audience kinds, such as fundamental demographics, to further hone down on your target market.
Reach people based on their interests, behaviors, and areas of passion via affinity audiences. For instance, you can target individuals based on their lifestyle and interests, such as art and theater enthusiasts or fashionistas. There are many different affinity audiences, and you’re sure to find one that applies to your company.
Target customers who are actively looking for your goods or services online and who are prepared to make a purchase. You can pick from hundreds of in-market audiences, and you’ll probably discover at least one that applies to your company. Targeting those who are looking for specific careers in the accounting, education, healthcare, and other fields is one example.
Life events – this category includes transitional moments for many prospects, such as starting a new business, getting married, buying a house, retiring, and other events. For instance, an accounting firm might target individuals who have just launched a new business.
Because you may target people who are relevant to your business by looking for websites that closely resemble what you do, this can be quite effective.
Adding keywords to display advertising is similar to doing so for search campaigns. You are merely letting the algorithm know which websites and placements are pertinent for you based on the keywords, not placing bids on them. As a result, it will automatically discover relevant websites and display your adverts there.
Remarketing – Remarketing enables you to connect with website visitors who have previously browsed your products or services but did not buy. So, you can use your responsive display advertisements and picture ads to retarget them while they browse other websites on the Google Display network.
Only call ads
Receiving a call is another alternative besides someone clicking your advertisement and going to your website or landing page.
As a result, you should develop call-only advertising if you just want to receive phone calls from your ads. Thus, you receive a call right away that you can respond when someone clicks on your Google advertisement. The click generates a call rather than your landing page.
Site link add-ons
Site links are other pages on your website that are displayed beneath your primary advertisement. These provide links to further pages that may be significant to your visitors and may aid them in finding the more precise information they require.
Google Site links Ads
They can go right to your delivery page, for instance, if they are already familiar with your company and find it listed on Google when they are looking.
Site links can be used in a variety of ways, including to promote sites like “About Us,” “Discounts,” and many others.
Another element of your text ad that is clickable is the call extension. When others click on your phone number here on their mobile devices, your phone will ring, and you can answer.
These are the main events that follow a click on your Google ppc company ad. Therefore, it is beneficial to consider your goals before creating your campaign and advertisements. People will visit your website or call you directly from your ads in Search Ads when you are bidding on keywords, as previously mentioned.
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