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Digital Marketing

The 9 Most Crucial Metrics You Should Be Monitoring in Google Analytics

Most Crucial Metrics You Should Be Monitoring in Google Analytics


You have probably become familiar with Google Analytics at some point in the past. When there is a large amount of information gathered in one location, it is easy to feel overwhelmed and confused about the things that are most important.

1. Page Views

Even though it is one of the most fundamental measures you can examine, it nevertheless has the potential to be quite valuable. The number of times a page on your website has been visited within a specific time frame is indicated by your page views.

2. The origin

Checking your referral sources is an excellent approach to determine the origin of the traffic that is being directed to your website. There are four primary classifications, which are Organic, Social, Referral, and Direct. Depending on how many different forms of digital marketing you employ, more options, such as Email or Paid, can become available to you.


Your Source Channels will tell you which categories are driving the most traffic your way, as well as whether or not your efforts in social media, email marketing, or sponsored search are producing results.


3. The typical length of a session

The length of time, on average, that a visitor spends browsing your website during a single session is referred to as Your Average Session Duration (or simply ASD for short). (It is important to keep in mind that a session represents a single visit to your website.)


  1. 4. Average Length of Time Spent on Page

This number provides you with information regarding the typical amount of time that visitors stay on a certain page of your website. This can assist you in determining which of your webpages and blog posts receive the most traffic, as well as the content that visitors spend the most time reading or examining on your website.

5. Entrance Pages

This indicator will tell you which pages are the most popular initial landing pages for users once they have successfully navigated to your website. Are they often going straight to your homepage first? Articles on blogs? Your contact page or a sales page?

6. Exit Pages

. From which pages do people most frequently go away from your website? Is it your sales page? Is there a justification for this action?

Your website’s Bounce Rate refers to the percentage of users who visit the site, navigate to a single page, and then leave without doing anything else.

This can be a clue that your website is not helpful or engaging, but it can also be a sign that there was nothing off of the one page that grabbed a user’s attention.

When you initially observe the behavior flow of your website, you are likely to want to leave it as soon as possible after seeing it. It presents a frightening appearance, for sure.


  1. Page Load Time the speed of your website is one of the most critical metrics to track on your domain. People are considerably more likely to leave your site before their initial landing page has even loaded if your site is slow, so be sure to keep that in mind. You may use Google pay per click ads Analytics to check the speed of your site, which will show you not only the average speed of your site but also any problems that need to be fixed in order to increase your site’s overall speed.


To have a complete picture of any potential problems that may need to be fixed on your website, it is vital to have a solid understanding of its metrics. Please get in touch with us if you’ve been browsing through your Google Analytics and aren’t happy with what you’ve seen there.

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