Search engine optimization (SEO) can be tough to navigate, especially if you’re new to the business. Fortunately, there are lots of search engine ranking optimization companies and individual consultants that can help you achieve the best SEO Vancouver has to offer, regardless of your niche or industry. Here’s what you need to know about finding the best company in your area and working with them.
Go Beyond Just the Basics
Vancouver search engine optimization agency Exponential Digital recommends that business owners who want to stay competitive in 2017 start incorporating video marketing, mobile-friendly design, and social media engagement into their online presence.
Make Your Page Load Fast
When people visit your website, they have a million other things going on. So if your page takes more than 3 seconds to load (or in some cases, a minute or longer), they’ll likely leave and go do something else.
If you’re serious about business and want to attract high-quality customers to your site, you need to make sure that it loads as quickly as possible.
That’s why Google has placed speed among its ranking factors; every second counts. The quicker your site loads, the more people will stay around and do what you’d like them to do—and that’s exactly how search engine optimization works. Start by reducing latency, following best SEO practices, and optimizing images so everything loads at warp speed.
Use Keywords in Titles, Descriptions, and Headings
SEO is an important part of a marketing strategy. If you want to rank well in search engine results, you’ll need to optimize your content so it’s relevant and attractive to people who may be searching.
Start by using keywords or keyword phrases (your choice) in your title, description, and/or heading tags. This is simple but often forgotten advice that can make a big difference over time.
Don’t overload your copy with keywords, but don’t ignore them either—think about how someone may search for what you have to offer and give those terms prominence when possible.
Have a Consistent Branding System
What’s your branding system? If you’re not sure what that is, think about how you identify your company online and in print.
- Do you use a particular color scheme?
- Do certain graphics pop up again and again?
- Does each page on your site have similar text formatting and layout options?
These are all part of your brand’s style—and they all play into how search engines rank sites.
Have a Great User Experience
When you’re conducting SEO in Vancouver, be sure to focus on user experience (UX) as well. Today, many of your customers will begin their search on an app or mobile site before searching Google.
Search engine optimization agency Vancouver is not just about getting your website to appear at the top of a search engine; it’s about providing a great online experience to your users—one that leads them to choose you over competitors time and time again.
Search engines like Google and Bing are always changing their algorithms to make sure that sites with good content get higher rankings, and that spam pages don’t.
To keep your business near or at the top of search engine results, you need to regularly update your site with new content. With SEO in Vancouver, you must update at least once per month.
Focus on Mobile Optimization
Today, more searches than ever are coming from mobile devices, so optimizing your site for mobile users is a must.
If you don’t do it now, you’ll be leaving a ton of potential traffic on the table. One of the things to look out for when checking how well your site loads on mobile is how quickly images load; each image that isn’t optimized and compressed can slow down your pages considerably.
Google has released new data showing which cities across Canada search most often—and according to their rankings, Vancouver sits in third place overall behind Toronto and Montreal.
Make it Easy for Users to Share your Content
If you have an awesome piece of content, you’re probably going to want your visitors to share it. There are several ways that you can do that.
Make sure your content is unique and well-written; when people enjoy a great read, they’ll be more likely to click share or like on social media.
Also, consider writing a post specifically geared toward getting shares. In addition, make sure your page has sharing buttons visible and in places where users will see them when they scroll through their newsfeeds.
For example, place them above the fold or close to images and videos on posts with high engagement potential—these are two of the most popular spots for users to share online content!