Referral marketing is using an outside source to spread the word about your business. You get someone else to speak about your brand or service and include links to your website or social media accounts. They receive a complimentary product, service, or experience as a kick-off. This article will explain what referral marketing is and how you can use it successfully for your small business.
What is Referral Marketing?
Let’s look at a real-life example to explain what referral marketing is. Say you own a pet grooming business. You have a loyal client base that trusts you with their pets’ haircuts. Now let’s say another pet groomer advertises their services in pet stores. And when your clients see these ads, they ask for your services. They might even ask you to recommend a groomer for their pet. With this example, you have just received a referral. A person has contacted you and asked for your services. But they didn’t ask you. You were contacted.
How Does Referral Marketing Work?
In order to explain how referral marketing works, let’s look at an example. You own a pet grooming business. You have a loyal client base that trusts you with their pets’ haircuts. Now let you have another pet groomer. He advertises his services in pet stores. And when your clients see these ads, they ask for your services. They might even ask you to recommend a groomer for their pet. With this example, you have just received a referral. A person has contacted you and asked for your services. But they didn’t ask you. You were contacted.
Popular Referral Programs For Small Businesses
There are many ways to run a referral program for your small business. Ranging from offering rewards for certain actions, to rewarding customers for bringing in new ones. You can also run a referral program by giving away free products, services, or experiences to your customers. Then, you can ask them to pass on the offer to their friends and customers. A more interesting way to run a referral program is to place ads throughout social media. Include a call-to-action that asks your customers to share the ad with their friends and colleagues.
Conclusion
Referral marketing is using an outside source to spread the word about your business. You get someone else to speak about your brand or service and include links to your website or social media accounts. They receive a complimentary product, service, or experience as a kick-off. This article will explain what referral marketing is and how you can use it successfully for your small business. We will look at popular methods of this marketing, and how to get started. There are many ways to run a referral program for your small business. Ranging from offering rewards for specific actions, to rewarding customers for bringing in new ones. You can also run a referral program by giving away free products, services, or experiences to your customers. Then, you can ask them to pass on the offer to their friends and customers. A more interesting way to run a referral program is to place ads throughout social media. Include a call-to-action that asks your customers to share the ad with their friends and colleagues.
