In the past, small businesses had to rely on local newspapers and word of mouth to get the word out about their business. Today, the digital age has changed all that and has made it possible for small businesses to market themselves far beyond their local area thanks to digital marketing services like social media management, search engine optimization, and more.
If you’re considering hiring these kinds of services or are looking to market your business locally in 2022, read on!
Google will be even more important
Google is the world’s largest search engine and a key player in the digital marketing space. In 2022, local digital marketing services will be even more important as businesses look to target potential customers in their area.
If you’re not already using local digital marketing services, now is the time to start! Here are a few things to keep in mind.
#1: A good SEO strategy goes beyond just keywords and includes thoughtful site design, content creation, etc.
Your website needs to rank high on SERPs (search engine results pages) if you want it to bring in visitors who will convert into customers or leads.
Your digital marketing company should be able to provide all of these services for your business.
#2: Build up your social media presence by sharing relevant content with your followers regularly. As the most popular social media platform right now, Facebook can have an impact on whether or not people buy from your business. Don’t forget about other networks like Twitter, Instagram, LinkedIn, and Pinterest too!
Small businesses need to make more noise
As we move into 2022, local digital marketing services will become more and more important for small businesses.
If you’re not making use of them, you’ll quickly fall behind your competition. With a personalized plan designed to grow your business over time, an agency can give you the edge you need.
The power of influencers
As we head into 2022, it’s important to start thinking about your local digital marketing strategy. One way to stand out from the competition is to use influencers.
Influencers are people with a large following who can help promote your products or services.
If you’re looking for some specific ideas for reaching influencers and growing your business, take a look at this blog post
Physical store presence is still needed
In the past, brick-and-mortar stores were the only option for businesses. But with the rise of online shopping, many businesses have shifted to solely online operations.
While this may be more convenient and cost-effective for some businesses, a physical store presence is still needed for many others.
Here are a few reasons why your business should not cut off its storefront just yet:
– Physical stores help differentiate your brand from competitors.
– They provide valuable customer service and an experience that customers can’t get on their own. Customers also love being able to see and touch products before they buy them.
Video is here to stay
With social media platforms becoming more and more popular, it’s no surprise that video is here to stay. In fact, according to a recent study, by 2022, online videos will make up more than 82% of all internet traffic.
That means that if you’re not using video as part of your digital marketing strategy, you’re missing out on a huge opportunity to reach your target audience.
A few best practices for leveraging the power of video for your business include: -Creating short and simple videos; this might seem counterintuitive, but people have limited attention spans.
They want quick info they can easily digest while they’re on the go. These days, there are plenty of tools (like Storyline 360) that allow even non-designers to create professional-looking videos without spending hours in front of a computer screen.
And with improved resolution from mobile devices and improvements to compression technology, people are watching more content on their phones than ever before.
Mobile apps are the key to increasing business traffic
If you’re not already using local digital marketing services, now is the time to start. In 2022, mobile apps are expected to be the key to increasing business traffic.
By investing in a mobile app for your business, you can reach more customers and make it easier for them to find and use your products or services.
Plus, with more people using their phones to access the internet, it’s important to have a presence on this platform.
Local digital marketing services can help you create and manage a mobile app for your business, as well as provide other digital marketing services such as SEO and social media management.
Don’t miss out on this opportunity to grow your business – contact a local digital marketing service today!
Virtual reality will be important, but different from everyone’s expectations
There’s no doubt that virtual reality will be important in the coming years. But what exactly will it look like? No one knows for sure, but there are some expectations.
- VR will become more realistic and immersive. This means that the line between what’s real and what’s not will start to blur.
- VR will become more social. With platforms like Facebook’s Oculus Rooms, people will be able to interact with each other in a virtual space.
- Businesses will start using VR for training and simulation purposes.
- Education will also start to use VR as a way to engage students in new and exciting ways.
- Gaming will continue to be a big part of VR with even more immersive and realistic experiences.
Public relations strategies need a re-think
As we move into 2021, it’s time for businesses to start thinking about their local digital marketing strategy for the year ahead.
Local SEO is more important than ever, and with the rise of voice search and AI, it’s only going to become more complex.
Here are a few things to keep in mind as you plan your local digital marketing strategy for 2022 -It’s not just about getting found on Google anymore.
It’s all about providing the best customer experience possible, from getting a live answer on Yelp to having an Amazon Echo read the top reviews before making a purchase decision.
-Don’t ignore social media: Facebook, Twitter, Instagram, and Pinterest will still be major players but can be difficult to manage alone without help from an expert.
-Start early: Successful campaigns take planning that starts months before launch day. If you’re not ready by 2020 at the latest, then prepare for disappointment in 2022.
An email will remain strong, but different too
If you’re not already using email marketing to reach your local customers, you’re missing out! In 2022, an email will remain a strong and effective marketing tool, but it will evolve to be more personalized and interactive.
As always, make sure your subject lines are clear and catchy, and avoid spammy language. Keep your messages short and to the point, and make sure they’re relevant to your audience. And finally, make use of engaging visuals to really capture attention.
Live streaming will become essential
As we move into 2022, local digital marketing services will become more essential than ever before. The reason for this is simple: more and more people are spending time online.
In fact, a recent study showed that the average person spends nearly six hours per day online. That’s a lot of time! And what do people do online?
They consume content. That’s why live streaming is so important. It allows businesses to reach audiences on social media platforms like Facebook, Instagram, and YouTube.
It’s an effective way to get your message across quickly because you can show customers what you have to offer them instead of just telling them about it.