In most of the articles, you will see people emphasizing the product images. But just like it takes two to make a quarrel, it takes more aspects to sell a product. And another major aspect other than eCommerce product photo editing is definitely writing a catchy product description. Oh, yes! People do read. Sure, they check the images, but they do not leave behind the product description either. If you want to understand the usage of the word ‘scrutinize,’ that is what people do before making an investment in any product, especially when it costs more than 100 bucks. We are not saying so, but researchers are. So, you better pull your socks and get ready to polish your content writing skills.
Certainly, we will tell you tips, that is why you are here after all. But first, let’s answer the most frequently asked questions regarding product description.
What is a Product Description?
As the name goes, it is the description of the product you are offering to sell. The details define these basic things:
- The characteristic of the product.
- The utility of the product.
- Why should the seller choose the product?
- The features of the product.
- The shape, size, and dimension of the product.
- The benefits of the product.
How Lengthy Should the Description Be?
There are no rules as such, but it is better to not write an essay there but keep it brief. Sure, people do take out time to read about the product, but that does not imply they want to read big paragraphs. Write short sentences in bullet points. But, keep in mind to mention what’s what and not what’s not.
Which is the Most Vital Element of a Product Description?
The emotional connection. If you think the product description should be creative or not, the answer is yes. It definitely should be. The content needs to evoke the buyers’ feelings.
But the question is, now that you are ready with ecommerce photo editing and retouched images, how can you make your product description catchy?
How to Write Production Description for E-commerce Sites?
Let’s look into the simple tips to augment your products on E-commerce sites.
Focus on Target Audience
Every product has its own target audience. For example, anti-aging sleep mask gel would target women above 30 years of age. For every mindset, the language and the tone of writing varies.
Mention the Benefits
People look for what they will benefit from the product they are investing in. To attract the attention of the customer, the first and foremost step is to highlight the benefits your product offers. It is more viable to put them in bullet points so that the first thing the potential buyers will check has to be the benefits of the product.
Format of the Description
There is no hard and fast rule to writing a product description. But if you write short sentences, it becomes easier for the audience to understand better about the product. We should always keep in mind not everyone has the same grasp of vocab and language. Apart from that, mention the benefits, features, and characteristics in bullet points so that people who do not want to read the entire product description can go through the main elements quickly.
Avoid Monotonous Phrases
All that the buyers want to know is why they should buy your product. You need to convince them and convince them quickly, not with poetry, not with sweet words but by talking about the features and benefits of the product. Also, try to avoid blunt advertising words like “wonderful product” or “excellent quality”. Speak up! Tell your audience why it is wonderful or what makes you think that the quality is excellent. You need to be descriptive yet brief.
Read more about E-Commerce Strategy to increase Customers
Appeal Your Buyers
Throw some scientific data, and tell them if they use your product, science says it will help them this or that way. Yeah, it requires some research to find relevant and convincing data but it’s worth it.
When you think of tea tree oil, what is it that appeals to a customer? Its benefits; include the healing capacity, the remedy to fungal infection, and so on. Does it talk about the scent? Mostly not.
Tempt with Testimonials
Is some of your buyers is talking about your product? Do you think it can build your reputation? Well, present them in the product description. When people see others testifying for the same, it tends to build a sense of credibility and hence, they end up buying for themselves as well.
Share the features of your product, nothing more or nothing less. People want truth and good products. If you think your product is good and has the ability to be people’s favorite or utility, talk about your product. No matter how much you spend your time on amazon product photography, lastly, you need to describe the product because images can not talk, but you can.