Do you want to improve the image of your business and boost your ranking on Google simultaneously?
You’ll need the most online review you can.
According to a study from 2018 conducted by Moz, reviews make up 15.44 percent of your position. Research by Google indicates that companies that respond positively to feedback are deemed to be 1.7x more trustworthy.
So, you’ll be required to learn to respond effectively to reviews. It’s also essential to respond to every review. Here’s how:
Check for reviews continuously.
Rapid responses are essential. It is possible to ensure that your responses are timely by two methods:
- Set up alerts for each new review
- Review your results every day
Which one is the most effective for your business may differ. In most cases, it is advisable to use a mix of both approaches—the best choice. You may receive feedback from Google My Business regularly, but you’ll see much lower reviews on Yelp. In these situations, it’s best to go through Google My Business daily and set up review alerts for Yelp.
Of course, you can use notifications for anything, but it can become overwhelming – we all receive many messages daily. When receiving more than ten reviews every day, typically, it’s more efficient to keep a daily eye on them.
On the other hand, If you don’t receive even one review per day, you’ll want to have notifications to be set up. It’s possible to, of course, alter your method as the speed of your reviews grows.
How do you respond to positive reviews?
Reacting to positive reviews is very easy. You must respond to every thought in turn and then respond with “Thanks!” or “We are grateful for your review! We hope to see you shortly”.
The procedure is straightforward; it’s not appropriate to make an Excel spreadsheet of positive review responses and then copy-paste the different reactions to various reviews. This makes your thoughts appear more personal and saves time and energy.
If you can, incorporate one of your desired keywords in your responses. This will assist you in ranking in search results for related terms. For instance, the HVAC service provider could respond to a review by saying, “Thank you for scheduling our air conditioning services! We appreciate your feedback.”
How do you react to negative reviews?
The negative reviews take time and effort to address in contrast to the positive ones.
The first goal you should set is to make the conversation more informal. You don’t want to fight with your customers in the review section. That’s a negative image. Instead:
- Examine the complaint of the customer. If necessary, apologize – but remain sympathetic to the person even if you’ve not done anything wrong.
- Let them know you’d love to speak to them more regarding their concerns via email or phone. Contact the customer directly.
- It’s personal (but not necessarily in a negative way). Sign off using your initials or name and your job title within the company (where appropriate).
When you’re offline, address your customers’ concerns as best you can to your abilities. It is possible to ask them to amend their review after the issue has been resolved, but that’s entirely up to you. Perhaps a customer service representative or manager has been assigned to handle the case.
If, for example, you’re offline, you’ll be aware of what to do. Once you’ve learned how to respond to reviews effectively, it’s a to get the most reviews you can. We can help. Our SEO company in Edmonton will offer you study management tools that can boost the number of reviews you receive quickly and help you eliminate negative thoughts.