1. Adapt your seasonal marketing strategy based on data
Knowing what your busiest season is is the first step in developing a successful seasonal marketing plan. Although most companies have a basic idea of when their season begins, looking at your marketing data can assist you understand the ebb and flow.
For instance, if you do manage that hotel in a summer resort town, you might experience a spike in business commencing Memorial Day weekend. However, when did customers begin looking for your hotel? It’s possible that they planned their excursions even sooner than you thought.
Looking at your website’s analytics is the best approach to be certain. When do you see an increase in traffic? Do particular pages receive more attention at particular periods of the year? How long in advance do customers make reservations using your website?
You can choose the start date for your seasonal advertising efforts by analysing this data. You should conduct your marketing campaigns in January and February if the majority of customers start making reservations for the summer in March so that you can reach them before they start their research!
2. Make Your Seasonal Marketing Campaigns Creative
Running a seasonal business means you are aware of the intense competition. Before Black Friday, every retailer tries to grab customers’ attention. Every gym wants to take advantage of New Year’s goals to attract lots of new members on January 1.
This means that in order to stand out from the sea of generic seasonal offers, you must build engaging, attention-grabbing marketing. Leaning into the voice and personality of your business is the first step to sticking out. Giving your seasonal messaging a personal touch helps you stand out from the competitors.
Then it’s time to enjoy yourself with your clients! Contests are a fantastic method to increase audience engagement and create leads. Fun picture contests offer a chance to encourage your community of friends and followers to post.
Additionally, the competitive element motivates your current customers to recommend your company to their contacts, which helps spread your name just as you need it to attract new customers.
3. Examine Your Principal Competitors
Speaking of sticking out from the competition, knowing who you’re up against makes it easier to know how to stand out. Examine the seasonal marketing strategies employed by your major rivals to see if there are any gaps that you can fill. (And you can use this post to figure out who your competitors are if you don’t know who they are.)
Do they use branded content to their advantage? Do they appear to be engaged on social media all year long?
Additionally, you want to avoid using the same advertisements that were run the previous year.
Did they hold a competition akin to the one you planned to do this year? If so, make some changes to your plan to ensure that your company stands out.
4. Arrange for Seasonal Marketing During Off-Season
Who has time to think about marketing after their busy season has begun? You’re juggling orders, inventory, customer service requests, and other demands while dealing with the reality of a growing firm. You might have had a little more free time a month earlier, though, and used it to plan your marketing.
Fortunately, there is always work to be done even when there aren’t many clients around. The ideal time to plan your seasonal marketing effort is during the off-season.
This is the time to conduct the analysis necessary to comprehend your seasonal ebbs and flows. Create a calendar that combines your paid advertising, social media posting, and content distribution activities so you can see your entire marketing landscape.
Additionally, it is the ideal time to create and write insightful content. In the off-season, though, don’t give it all away! Instead, plan everything to go out during your busy months so you won’t have to rush to make blog posts, videos, and podcasts at the end of a long, busy day.
5. No matter the season, don’t start and stop all of your marketing
There are definitely some marketing strategies you may employ to strengthen your current approach and draw in more potential clients throughout your peak season. However, it’s crucial to carry out at least portion of your marketing throughout the year. This will guarantee that you are identified whenever (or wherever) customers are looking for you and make it a little simpler to get going once your busy season approaches.
You need a continuous approach for tactics like SEO, which is one that really can’t be stopped and started because it’s constantly changing and working to increase your company’s visibility.
Running brand-building initiatives like PPC and display advertising on a smaller scale throughout the year will help you raise brand recognition for your company so that when the busy season rolls around, your prospects are primed and prepared to buy.
Another platform where you ought to maintain a year-round organic presence is social media. If your social media accounts have been empty for the past six months, it will be more harder to attract continuous engagement during your busy season.
Source: promotion strategy , promotional strategies
