You’ve started a blog or created a website for your startup. Now it’s time to invest in Search Engine Optimization (SEO). Of course, you want the best for your website. It’s your goal to take it to the top of search engine rankings.
Wondering what to do? Where can you find an SEO expert that fits into your budget? The worst thing a business can do is hire an inefficient and inexperienced SEO service or expert in a bid to save money. They don’t know that all their money and efforts can go in vain.
SEO is an important marketing tool that helps businesses drive traffic, gain potential customers, and get a higher Google ranking. Making yourself visible to potential online customers should be the ultimate goal of any business. Therefore, SEO is integral, especially for the business that run e-commerce sites.
Here’s a thought.
Why not do your website SEO yourself?
8 Useful Tips to Do SEO Yourself
Wondering how you can do SEO yourself? Here, we’ve listed some valuable tips to help you learn and market your business online even better.
1. Know Your Potential Audience
What is the goal of optimizing a business site for search engines?
To be discovered online. 81% of people start with online research when it comes to online shopping. Thus, if your website is not search-engine friendly, you may not be found by them at all.
You’re optimizing your site for the people who’re looking for you. These people are known as your target audience, and you must know them if you wish to succeed in your SEO.
Knowing your target audience entails determining their age, gender, needs and geographic location. Concentrate on their pain points, as it will help you determine which keywords and types of content will resonate with your potential audience.
How do you identify these pain points? First, step into your audience’s shoes and take into account what they’d do if they had a query in mind. This will help you understand their thought process.
You can visit Keyword Tool Dominator to understand your audience better. This tool will help you determine what responses your audience is looking for. Moreover, you can also visit Reddit, Quora and other forums to better understand how you can help your potential clients.
2. Enhance Title Tags
Examine your top-level category pages. According to research, ecommerce category pages should generate up to 32% more organic traffic than product pages.
A slight, common-sense change to a title tag can often make a huge difference, mainly if your e-commerce platform produces default titles focused on your taxonomic classification labels and the site’s name. Thus, title tags like “Women’s – [Your Site]” may appear.
Remember, the words and terms your customers use for searching your products or services may differ from those your colleagues and industry executives use. So, consider brainstorming keywords. Look for phrases or words in a more casual, human manner instead of a jargon-laden manner.
Are your title tags logical? Can you make them more unique or relevant? For instance, adding “clothes” to the title tag above can make a huge difference to your SEO: “Women’s Clothes – [Your Site].”
3. Create Your Website with Keywords in Mind
Now that you’ve identified your most searched keywords, it’s time to put them to use on your website.
Examine your keyword list and ensure you have a web page for your medium and high prioritized keywords. This will assist customers in finding your website even if they are searching for words that are more broadly related to your site.
If you’re currently building a website, take advantage of WordPress. It’s simple, adaptable, and comes with a slew of pre-installed SEO features and plugins.
Here’s how to audit your existing WordPress content if you already have one:
Examine each URL – make sure it includes the page’s relevant keywords. But, again, keep it brief and to the point. It’s also a good idea to add your keyword in the SEO title and meta tags, even if this has no direct impact on your search engine results.
What is the name of your website? – it should contain the target keyword. Moreover, prevent keyword stuffing, as this can harm your SEO. The same is true for your website’s text body.
Check the domain authority – of any outbound links you get. High-quality outbound links can help you take your page’s ranking higher.
Use visuals on your site pages – excellent graphics and images keep visitors on your page longer and help combat high bounce rates (people leaving your page as soon as they arrive), which can harm your SEO.
Enhance your images – in each ALT description, include the relevant keywords. For example, ensure the image you upload has the focus keyword in the filename.
Entail buttons for social media sharing – how simple is it for your visitors to share your social media content? Is it possible to share content with a single tap? If not, install a plugin that includes social share buttons. Then, when readers visit your site and share content, you get good backlinks to your site, and your overall SEO improves.
4. Recognize Your Competition
Determine your organic-search competition. These are not just the sites that offer the same product and services as you, but also informational websites and large retailers who compete for the same keywords.
So, for example, if Vogue magazine, Wikipedia, and Walmart are taking up space on the search results page, they are your competitors too.
Consider the following:
- What do they excel at in organic results?
- What topics do they cover that you’re lacking?
- How do they plan or structure their site so that valuable keywords are targeted?
- How do they entice customers?
- Examine their site reviews and social media activities to understand your competitor’s products or site information. This will help you improve your own offerings and customer experience.
5. Gain Authority Through Quality Content
You’ve possibly heard it many times that “content is king!” And, rightly so. To attract the target audience, convert leads, and build customer loyalty, you must have an inbound content strategy.
Consistent, high-quality content is a fantastic approach for SEO. We define “quality content” as actionable blog posts, factual research, articles with lists, simple infographics, e-books, comprehensive guides, and “evergreen” content.
This type of content can help you take your ranking on top. For starters, it assists you in establishing authority within the market. Try to post something daily, as consistency is essential. Well-known companies like appsocio on demand app development follow the same practice.
6. Increase Backlink Equity
Quality content on your website also aids in the development of backlinks for your site. Backlinks are the foundation of a successful SEO campaign. They are a sign of a credible website and are crucial for SEO because some search results (mainly Google) give more credit to the sites with a higher number of backlinks.
Monitor Backlinks is a fantastic tool for creating and improving your site’s backlink activity. You not only receive real-time alerts when you obtain backlinks, but you can also keep track of your competitors’ link building activities. A tool like this is crucial to creating your business reliability and improving SEO performance.
7. Learn About Google Analytics
The significance of analytics in SEO can’t be overstated. It will become challenging to understand your SEO if you don’t know how to read and process your site’s traffic and leads.
Google Analytics is a great starting point. This tool assists you in learning where your visitors came from, segmenting your customer base, creating campaigns, setting and tracking goals, determining which keywords get in the most organic traffic, and more.
Spend a bit of time evaluating the Google Analytics dashboard and learning about the various types of reports that can be generated. Learning to read and understand this data will assist you in recognizing and reaching your SEO goals.
8. Build and Maintain Social Media Presence
You use social media platforms to communicate with your customers, partner companies, competitors, and other people. Every business should be present on a few major social media platforms, such as Twitter, Facebook, and Instagram.
Social media networks enable the audience to engage with your content and collect social cues (likes and shares) that help your SEO.
Social media also provides you with another platform to share your content, be discovered by consumers, and ultimately gain more backlinks. So, create and maintain a robust social presence to improve your website’s SEO.
In A Nutshell…
Doing your website’s SEO yourself is much easier than you think. Follow these eight essential, and simple steps mentioned above and you will see an improvement in your SEO.
Author Bio
Raymond Wade is a skilled technical writer based in New York City. He loves providing helpful tips and tricks through his great content to the people, especially those who intend to run their business. Raymond enjoys his work and is an expert in his field. Moreover, he is adventurous and an incredible single dad of two little daughters…
