Do you want to know how to find your competitors on Google Ads Services? There are numerous methods for accomplishing this, and doing so will allow you to compile a comprehensive list of competitors and properly organize your efforts.
You can see the ads they are running as well as the features and benefits they are emphasizing. This makes it easier to create engaging advertising with high click-through rates and favorable keyword quality ratings.
You will also be able to see their average rankings and the terms on which they are bidding.
I’ve included four methods for locating your competitors in Google Ads below.
Searching Google is the quickest way to find your competitors on Google Ads. As a result, for the search terms you enter, a list of competitors will appear.
This has some limitations, including the fact that it will not display all of your competitors for all of your campaigns and ad groups.
Furthermore, the results will be tailored to your situation and may not provide a complete picture of who you are and who your competitors are. Because the system displays findings that it believes are relevant for you at that time, the Ad Preview and Diagnosis tool will provide more accurate results for you.
Use the tool to preview and diagnose ads.
This feature can be found in your Google Ads account under Tools & Settings. It’s the best way to keep track of how your advertisements are performing and who your competitors are. The nice thing about it is that you can see it for other locations besides your own.
Ad Preview and Diagnosis Tool
This is far superior to searching on Google, which only displays a small number of competitors in one area.
Some ads, for example, only target specific cities or towns, putting you in competition with them there. As a result, using the Ad Preview feature reveals their identities as well as the positions they hold in those locations.
The Auction Insights report was used.
This report displays the competitors for each of your campaigns and ad groups. Furthermore, it displays your average ranking relative to other marketers in the top and absolute positions.
Insights into the Auction Law
You can also see other statistics, such as your share of impressions for your campaign or ad group.
This report also helps you decide which bid strategy to use based on your findings. For example, the Target Impression share bid strategy would be very useful if you wanted to increase the number of impressions by ranking higher in the ad results.
Competitive analysis software
For competitor research, the SERanking platform is an excellent resource. You can use this tool to look up all of your competitors’ current Google ppc agency near me Ads campaigns and monthly spending amounts.
Analysis of Competitors
You will also be able to see the keywords for which they are bidding as well as the average cost per click for each of them.
Conclusion
Although the techniques I’ve listed above are among the best for locating competitors, there are other tools and reports that can help you. This will help you conduct competitor analysis, set up, and manage effective Google Ads campaigns.
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