Choose how you want to use the brochures
Brochures can come in many sizes, shapes, folds, and formats. Before designing your brochure, decide how you will use it. If you’re going to mail them, a letter-size booklet brochure design with maybe a tri-fold design would be a good choice. An accordion fold can be correct if you have to add too much information. A Z-fold is the best way to create a brochure with a map or large image.
Organize your content
Your goal is to communicate your message to the readers and get them to take the action you want them to take. Outline the content you want to include in the brochure. Instead of praising your company, tell readers and potential customers how your company can solve their problems.
Format your design
The font must be large enough to be legible. It should have bold headings and headings to highlight the most important items on your agenda so people who like to skim can get all the important points. Bullet points also provide an effective way of presenting important points and making them easier to read. Avoid cluttering your space as people might skip reading altogether.
Use images, photos and graphics to break up the text and make the brochure easy to read. These elements can add emotion to your creative and motivate people to make purchasing decisions based on emotions. The right images can captivate the reader, support the messages of your text and provide evidence.
Get your brochures to get the sale done
The most important part of the brochure is a call to action. A good call to action motivates people to take one of your prescribed actions because they find it beneficial to them. This can be a tear-off coupon, a phone number for a free quote, signing up for a VIP customer list on your website, or a free membership form. Adding an effective call-to-action can make your brochure act like a salesperson for you. It brings people in without having to hire an agency or make calls. Investing in your brochure is part of your advertising spend, use it to make money.
If you’re new to graphic design, using templates can reduce a lot of the design work. Templates can provide professional graphics and pre-formatted layouts, so you can easily organize the content you have already prepared.
A brochure is incomplete without appropriate and relevant images. Your logo design should be featured on your brochure. For other images, the best option would be your own photography; However, if you want to find stock images, you have plenty of options at all price points. Several websites also offer free images, but generally not for commercial use.
Brochure Designer: 5 Tips for Great Brochure Design
1. Know the correct print size
A very common mistake made by people designing their own brochures is selecting an inappropriate feature size during brochure design. This is very difficult to correct and often the printer has to send the layout back to the customer. If your layout size is 8.5×11 and you want it to be printed on 8×10 sheets, the printing service will have to shrink or stretch the layout according to the paper size, which will negatively affect the resolution of the print.
2. Allow bleed
Print bleed provides a guarantee that the brochure design will look perfect. Printing is initially done on large sheets and later each brochure is cut into individual units. The blades are fairly accurate, but there may be slight variations when cutting hundreds of units. If you extend the design a little beyond the page edges, when you cut you’ll still leave perfect pieces covered in ink all over. The best strategy is to design your brochure with 1/8 inch of extra space behind each margin.
3. Resolution is extremely important
Always use high-resolution images in the layout to create a professional brochure design. If the resolution is not right, the images will look blurry or soft. If you look at an image on your computer and it looks perfect, remember that it’s 72 dpi, or dots per inch, and that’s fine for your computer display, but very inadequate for a professional brochure.
4. Choosing the right paper
Printers generally use 1001b or 801b paper for brochure printing, with a variety of matte or gloss finish options. You can choose what suits you; However, 1001b is a significantly better option with not much difference in cost. Using heavy paper could make you appear like a good pro to your potential clients. If you’ve used a lot of dark colors your brochure will still look glossy, but a varnish could help prevent smudges and fingerprints.
5. Originality and creativity
You need to be very clear about what information you want your brochure to convey. To get some ideas, look at what your competitors are doing with their promotional material. Get ideas on what you should and shouldn’t do, and when in doubt consult a graphic design company. brochure designer Although the center pages of the brochure are important, the front cover will be the first to catch the eye as you scan the display shelves. It has to be appealing and attractive to make potential customers decide to pick it up.
Your brochure design becomes a very important part of your company ‘s identity and you must be aware that having the brochures printed by professional printers can bring more benefits than costs. If you know what the printing press needs in terms of design and quality, you save valuable time and nerves.