It had always been quite challenging for restaurants to find methods that would help them reach their customers easily.
Even you would know that each time you felt cravings for your favorite food, visiting a restaurant and collecting your order was the only option.
Honestly, we all must have rain-checked our appetite to ignore stepping outdoors in the scorching heat. Isn’t it?
Fortunately, restaurant delivery spiked a few years ago ,and we can not be anymore thankful for the same!
Did you know?
Online food delivery sales are likely to touch the skies by the end of 2023 by hitting the estimated sales of $220 billion.
Not only this, but the online grocery business would surge to $120 billion!
What’s the reason behind the brimming success?
Notably, the credit goes to modern delivery models and fleet types, including same-day delivery, single-fleet, delivery from store, and many more.
Indeed, it is a terrific opportunity for the restaurant industry to grow; however, it comes along with numerous challenges and truckloads of competition.
Luckily, this article will precisely talk about the trends that can accelerate the success journey of the restaurants and enable them to meet their desired objectives.
Are you excited? Then continue reading to learn more!
Food Delivery App Trends: The Buzzword!
1. Third-Party Delivery Mechanism
Most restaurant and food industry rely on third-party delivery services today, and the trend will not disappear any time soon. As a result, the strategy is being deployed to enhance delivery footprint and expand geographic reach.
The more the geographic boundary, the more potential customers will come into the loop!
Not to overlook mentioning, the customers are well-informed of their choices and know what is beneficial for them. For instance, many of us rely on food delivery apps for the convenience provided at our doorsteps. Thus, businesses are taking advantage at their best by leveraging third-party delivery services in their business.
2. In-House Delivery Fleets
While some companies are opting for third-party services, others are emphasizing in-house delivery fleets. For instance, Panera leveraged the mechanism in 2016, and today, it’s one of a few restaurant chains that has saved itself from paying truckloads of money to third-party services.
How about connecting with a food delivery app development company to leverage in-house delivery for your customers?
If you’re facing a dilemma, here are a few top-notch benefits:
– Restaurant has control over the entire system.
– Improved delivery services as businesses can train their own staff, and the cycle is managed by a trusted team.
– Delivers food in lessor time.
– Better profit margins.
– Enhanced brand loyalty.
– Least or no communication barriers.
3. Delivery Data Management
How would you feel when you place a food order and receive no updates on the delivery? It indeed is going to cause restlessness. Therefore, restaurants are now working on big data to understand the consumers’ needs to work on the same for introducing improvement.
Undoubtedly, generating insights on food delivery operations can tremendously help a business and help them bag invaluable benefits, including flawless deliveries, efficient customer care, improved marketing & branding, etc.
4. Tech Giants Turning to Food Delivery
In 2017, Amazon took over the food and grocery delivery market. After that, Uber introduced UberEats for the same purpose. Similarly, Google also enabled people to acquire food and grocery services directly from its search and map functions.
Do you understand the gist here?
Basically, the restaurant industry is booming; thus, tech giants, as mentioned above, are also emphasizing delivery services of the same for higher ROI.
5. Food Delivery Subscriptions
The trend of food delivery subscriptions offered by these apps is brimming with success.
Well, the millenial generation would rather stay at home and get food delivered rather than step outdoors. Since people prioritize convenience, it also saves their time and money- some of the benefits that come along with the subscription model of the delivery apps.
What do you think?
Features That’ll Enable Food Delivery to Boom
To follow the above-mentioned food delivery trends, you must also have a terrific restaurant app that will do wonders for you! Therefore, if you intend to launch a platform that bridges the gap between delivery providers and customers, listed below are a few features to leverage:
– Push-Notification for On-Demand Apps
If you ever go on noticing, people have multiple food delivery apps downloaded on their smartphones. Thus, forwarding push notifications is the best approach to catch their attention and motivate your customers to visit the app.
These notifications are mostly used for directing tempting offers, discounts, rewards, etc., for obtaining more app visits.
Additionally, it is vital to keep in mind that on-demand app notifications must not be only about sales. Instead, they must also aid in the growth of your food delivery app.
– GPS Tracking in Real-Time
As mentioned above, customers are eager to know the location of their delivery executive; therefore, it is why developers emphasize GPS tracking in real-time.
The feature provides two-way tracking. On the one hand, it asissts the executive in monitoring the customer’s location for delivery, while on the other hand, users may track the movements of their food package.
– Payment Gateways
Payments are the final step for customers willing to place an order. However, they wouldn’t want to go through any hustle; therefore, even a minor issue might keep them from completing the step.
It is advised to leverage multiple payment options from COD to the wallet to cards to add convenience to consumers’ experiences.
– Order History
Who does not love trying out variety? Hence, people might want to order from the same places that deliver quality, richness in taste, and everything good.
While there are thousands of restaurants that might have registered with third-party delivery services like Zomato, these apps incorporate an ‘Order History’ feature that enables users to view their last orders. Therefore, they can search the restaurant from the list and order again.
Convenient, isn’t it?
In a Nutshell
Unquestionably, the pandemic has also contributed to the success of the restaurant and grocery delivery industry, and there’s no looking back.
So, what is your idea about starting a food delivery business?
If we are on the same page, reaching out to a mobile app development company in US is your best shot!
What are you waiting for?
Schedule your consultation today!