1. Use the Climate Field View to Locate Your Fungicide Window
We can see why Climate Fieldview’s single blog article “Find Your Fungicide Window” was a Content Marketing Awards Finalist. It not only assists farmers in planning their harvest, but it also explains how to take advantage of the fungicide (also known as pesticide) window.
What We Like About It:
This blog is visually pleasing as well as easy to read. It features well-designed images that you can interact with, white space that is well-utilized, and information that is well-placed and shines out. Climate Fieldview also cites its data-driven technology quietly to give a visual representation of the importance of knowing your fungicide window.
The Most Important Takeaway:
With a topic as complicated as this one, it’s critical to be precise and straightforward. Using graphics such as before and after photos or interactive designs can keep users engaged and help produce a better product.
2. AARP Sisters
The AARP Sisters is a Black women’s group that connects with them on issues such as health, wealth, relationships, music and movies, faith, and more. The site provides a secure space for them to come together and discuss real-life issues that affect people of all generations.
The Sisters of AARP were awarded a Material Marketing Award for their outstanding content that covered a wide range of themes and had a consistent style and voice.
There’s a lot to be learned from this remarkable feat and what it took to launch AARP Sisters. More information on this community can be found in an article published by the Content Marketing Institute.
What We Like About It:
This content was designed by AARP for a specific target and in a certain voice—think “besties at brunch.”
The Most Important Takeaway:
Make sure you have a nice and approachable tone in your voice. The Sisters from AARP is genuine, shareable, and approachable, just like ordering your next mimosa on a girls’ day out.
3. Monster Worldwide’s Microsite
Monster launched a microsite for businesses and workers to discuss Work in the Time of Coronavirus a month after COVID-19 wreaked havoc on the world. During one of history’s most difficult periods, the site offers workers and employers support and guidance.
Monster, on the other hand, did not stop there. The place changed as the pandemic progressed. It was created with the intention of assisting job searchers. As a result of the rapid growth in the audience, Monster was able to deliver more listings to firms looking for key employees.
Read the Content Marketing Institute’s post for more information about Monster’s launch.
What We Like About It:
Monster experienced significant outcomes in its efforts to assist job seekers and companies during times of tremendous need by expanding its services by changing swiftly. With this update, the site now receives an average of 2,500 monthly visitors and a 52 percent CTR.
The Most Important Takeaway:
Assist your clients during difficult moments and leave a lasting impression. Even if you’re unsure about the conclusion, don’t be scared to adapt.
4. HBO Max Trailers + Science and Hearts
Hearts and Science is a force for change with its content marketing concepts, delving deep into the data to understand consumers. Hearts and Science blends data analysis with the “fundamentals of our human hearts” to help consumers understand themselves better. Hearts and Science combines their expertise to assist businesses in forging emotional bonds with their customers.
HBO collaborated up with Hearts and Science to develop a series of 30-second TV advertisements for the upcoming Max Originals. They work together to create appealing trailers by combining the wants of the human heart with facts.
They collaborated on two trailers, Lovecraft Country and The Flight Attendant.
What We Like About It:
The emotional links that exist between business and consumer provided an opportunity for these two teams. HBO Max was able to develop trailers that directly captivated the audience’s attention and compelled them to watch the following film as a result of this.
The Most Important Takeaway:
Digging deep into your customers’ passions can help you arrange your content in a way that intrigues while yet being effective.
5. Salesforce: Adaptive Leadership
Leading Through Change is a Salesforce effort that supports, inspires, and fosters businesses that are managing work-life balance online. Workers and companies must remain engaged and aware throughout their workdays as more individuals work from home.
Salesforce built a library of videos about leadership, engagement, resilience, equity, and sustainability to help employees adapt to this new way of working.
What We Like About It:
Salesforce has risen to the challenge of the last several years by assuming the role of a leader. Tremendous leaders, as we all know, are also great supporters. Salesforce demonstrates that they’re here to support businesses as they negotiate the challenges of working remotely.
The Most Important Takeaway:
Maintain contact with your users by providing assistance when they require it. While it may be simpler to maintain things the same as they have always been, it is not necessarily the wisest option. Change can be challenging, but it is also beneficial and important.
6. Unbounce
Unbounce is a drag-and-drop landing page builder that eliminates the need for coding. Their Conversion Benchmark Report is a user-friendly, data-driven landing page that provides insights to help marketers convert more effectively. To get the report and examine the benchmark data for various industries, fill out the form right here on this page.
The research also attempts to educate marketers on how to improve landing page optimization so that they may better reach their target audience.
What We Like About It:
Instead of just another downloading PDF, Unbounce created an online report as a landing page. They lead by example, turning their report into a landing page to demonstrate the power of well-optimized landing pages. They also improve their readers’ user experience while retaining the ability to gate content and produce leads for nurturing.
The Most Important Takeaway:
Make your lead-generating content stand out by using an unconventional format instead of a standard PDF. Even if you’re in B2B, being unique and innovative is essential these days.
