The local search ranking factors may vary from one city to another and even from one neighbourhood to another. Still, there are specific statistics that apply universally across the entire country. Here are five of the most mind-blowing local SEO statistics that you should know in 2022.
1) Your Business Is Already Online
The internet has drastically changed the way businesses operate. No longer is it enough to have a physical location; your business needs to be visible online.
Customers use the internet to find local businesses, and if you’re nyou’reimizing your website for local SEO, you’re out on valuable leads.
Here are five mind-blowing local SEO statistics showing how important it is to invest in Vancouver Island SEO or SEO audit in Vancouver. In 2012, 83% of all customers started their search with one of the three major search engines: Google, Yahoo!, and Bing.
Yet this number will likely change by 2022, with up to 80% of searches beginning with social media sites like Facebook or Instagram! If this is true, optimizing your website for SEO will require more than ensuring its content ranks highly on Google.
The average desktop computer user spends only 15 seconds looking at each page before clicking back to previous pages or clicking on a new page.
This means that search engine optimization must work towards making relevant information easily accessible from multiple carriers to increase the likelihood of being found!
2) Mobile Searches are Driving Growth
If you’re nyou’reping up with the latest local SEO statistics, you could be missing out on valuable opportunities for your business. Here are five mind-blowing local SEO statistics you should know in 2022:
- In 2019, 72% of people who conducted a local search visited a store within five miles. (Source: BrightLocal)
- 58% of consumers say they won’t want a business with a lower rating than four stars. (Source: Moz)
- 46% of all Google searches are local. (Source: Wordstream)
- Mobile searches for near me have increased by more than 200% over the past two years. (Source: Google)
3) Google Has Three Key Areas of Focus
If you’re a local business, you need to know about these five statistics regarding local SEO in Vancouver. Google has three key areas of focus regarding ranking: prominence, relevance, and distance.
Relevance is the big one here–are people searching for your services with your keywords? Are they getting results that are relevant to their needs?
The closer those businesses are to them geographically, the more likely they’ll they’llsfied with the result. These are the best ways for your business to rank higher in the search engine results pages (SERPs).
4) Who Are You? (Identity)
I’m a Vancouver-based SEO Consultant, and these are the 5 mind-blowing local SEO statistics you should know in 2022:
- In 2020, 72% of consumers said they would only take action after reading positive reviews about a local business. (BrightLocal)
- 78% of people choose the local company that appears first in a search. (Bing)
- 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. (Google)
- 46% of all Google searches seek local information, and 88% of those searches result in a phone call or store visit within 24 hours. (HubSpot)
5) What Do You Offer? (Offerings)
As a local SEO company in Vancouver, we help businesses with their Vancouver Island SEO and Vancouver local search optimization.
We also offer an SEO audit for businesses in Vancouver to help them understand where they need to improve their online presence.
Homes For Sale On The Mainland (Offerings): With our Real Estate expertise and vast knowledge of the mainland real estate market, we can be your trusted partner in buying or selling homes on the mainland.
Local SEO Audit & Consultation (Offerings): If you’re for a consultation or an SEO audit explicitly tailored to your business needs, please contact us today!
